Do This, NOT That: Marketing Tips with Jay Schwedelson No Date = No AI Love. The End of Evergreen Content! Jay’s SCOOP | Ep. 423
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Oct 3, 2025 Marketing strategies are shifting dramatically in the age of AI. Evergreen content is no longer effective; instead, recency reigns supreme for SEO. Jay reveals how AI models prioritize fresh content, making stale pages virtually invisible. Simply adding a date to your titles can boost visibility by over 50%. He shares clever B2B and consumer content tips, like labeling reports with specific dates. Plus, he light-heartedly complains about neighbors decorating for Halloween too early, and teases a surprise guest at the upcoming conference!
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Recency Is The New Ranking Signal
- Large language models prioritize recency and labeled newness when choosing sources.
- This shifts discovery away from older evergreen pages toward recently dated content.
AI Cites Fresher Sources Than Search
- AI citations draw from much newer sources than traditional search results.
- Pages not updated in over a year are more than twice as unlikely to be cited by AI tools.
Label Business Content With Tight Dates
- Add explicit dates or update stamps (year, quarter, month) to your business content.
- Use labels like “Updated October 2025” or “2025 Q4” to boost visibility in LLM results.