Starting a Second Gym: Mike Turnquist's Story

Mike Turnquist has done it all.

He's sold million-dollar homes. He's lost more than 100 lb. He's opened a CrossFit gym—and has another one ready to go with an appetite for a third.

Before Mike opened his second location, he tripled his monthly revenue at the first. Now, he's ready to launch Gym No. 2 with systems, staff, and even some members ready to go from Day 1.

Here's how.

Links:

Start a Gym
Profit First for Microgyms
Gym Owners United

Timeline:

3:12 – Helping build a gym—and then buying it.

7:38 – Tripling revenue with the Profit First model.

8:38 – Eyes on another and biding his time.

12:06 – Starting with a blank slate.

13:09 – Dividing staff and time between two gyms.

15:14 – A jumpstart on membership with the Founders Club.

19:59 – From selling million-dollar mansions to hundred-dollar gym memberships.

21:46 – The magic of onboarding.

24:23 – The power of systems.

26:19 – What you need most before opening a second gym.