AI SEO vs. Traditional SEO: What Really Works (and What’s Just Hype)
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Jul 27, 2025
Dive into the clash between AI SEO and its traditional counterpart. Discover surprising experiments that reveal how ChatGPT delivers search answers. Experts share insights on the overlap and differences in SEO strategies. Learn about Google's evolving AI Overviews and their impact on user experience. With the rise of ‘AI SEO specialists’, find out if you really need one. Plus, explore a budget-friendly method to boost your brand's visibility in AI-generated responses. Get ready to future-proof your SEO skills alongside the AI revolution!
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question_answer ANECDOTE
Abhishek Iyer's Hidden Page Experiment
Abhishek Iyer created a hidden webpage with a nonsense word and got it indexed only by Google.
ChatGPT Plus was able to quote that page verbatim shortly after, despite no submission to OpenAI.
question_answer ANECDOTE
Aleyda Solis' SERP Snippet Test
Aleyda Solis performed tests confirming ChatGPT uses Google SERP snippets for answers.
ChatGPT provided incomplete quotes exactly matching Google's search result snippets before Bing indexed them.
insights INSIGHT
Google Optimization Still Key
Optimizing well for Google's algorithms generally optimizes you well for Bing and other AI tools.
Google's search remains the gold standard for organic visibility, even in the AI SEO context.
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E752: Everyone’s talking about “AI SEO.” But is it actually different from traditional SEO - or just marketing hype?
We dig into brand-new experiments that could change how you think about AI, ChatGPT, and search.
Here’s what you’ll discover in this episode: - Two surprising SEO experiments revealing how AI like ChatGPT surfaces answers - What leading experts Abhishek Iyer and Aleyda Solis uncovered about AI and search - The real differences (and overlap) between AI SEO and traditional SEO strategies - How Google’s AI Overviews are changing what users see - and how you can influence them - Why “AI SEO specialists” are popping up everywhere - and whether you actually need one - A low-cost strategy to get your brand quoted in AI-generated responses - What you should focus on if you want to future-proof your SEO in the age of AI
If you’re serious about staying ahead in SEO - and separating real strategies from the hype - you don’t want to miss this one.
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Debunking AI SEO Myths 00:24 SEO Experiments with ChatGPT 01:06 Proving ChatGPT Uses Google 02:47 Further Evidence and Analysis 07:34 Implications for SEO Strategies 09:30 Optimizing for Google and AI 11:30 Conclusion
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