Show Notes:

00:21: Julia McCoy’s background, the origin of Express Writers
2:37: How to interview new writers
5:39: The best process when vetting portfolios
8:02: The ideal writing staff split and why industry-specific writers are necessary
9:37: What is a typical tempo of your editorial team?
10:36: In-house vs. outsourced team structure
14:04: How clients split copywriting duties in-house
16:02: How much content should I be creating?
18:42: Common obstacles when scaling production/li>
20:32: Educating clients post-2020
21:14: How much SEO knowledge is appropriate for writers and editorial staff?
23:09: How crucial are SEO tools?
24:50: The importance of on-page brand experience
26:37: The state of AI in copywriting
28:56: Roadblocks when relying on AI
31:53: Copywriting trends to look forward to in 2021

Show Links:

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Hiring Writers at Scale with Julia McCoy of Express Writers