The Edward Show Kanye West’s Failed SEO
Jan 11, 2025
Kanye West is in a Twitter tizzy over Adidas dominating search results for 'Yeezy.' The podcast dives into the nitty-gritty of SEO, revealing why his website is struggling. It discusses how factors like domain authority and anchor text impact rankings. Listeners learn about the trade-offs between aesthetics and visibility online. The overview of Google's ranking mechanisms adds depth, making this a must-listen for anyone intrigued by the digital marketing world.
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Kanye vs. Adidas
- Kanye West criticized Adidas on Instagram for ranking higher than Yeezy.com for the search term "Yeezy".
- West's post claimed Adidas was suppressing his brand, sparking online discussion and impacting search results.
Anchor Text Impact
- Adidas has significantly more backlinks with "Yeezy" anchor text than Yeezy.com, boosting its ranking.
- Anchor text is crucial for SEO, signaling relevance to search engines.
Domain Authority Discrepancy
- Yeezy.com has a domain authority of 43, while Adidas boasts 91, indicating higher trust and authority.
- Despite having the exact match domain, Yeezy.com's lower authority hinders its ranking.