The Edward Show
Kanye West’s Failed SEO
Jan 11, 2025
Kanye West is in a Twitter tizzy over Adidas dominating search results for 'Yeezy.' The podcast dives into the nitty-gritty of SEO, revealing why his website is struggling. It discusses how factors like domain authority and anchor text impact rankings. Listeners learn about the trade-offs between aesthetics and visibility online. The overview of Google's ranking mechanisms adds depth, making this a must-listen for anyone intrigued by the digital marketing world.
11:18
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Quick takeaways
- Kanye West's frustration over Adidas's higher ranking reveals a significant gap in SEO strategies and link profiles between the two brands.
- The minimalist design of Yeezy.com compromises its SEO effectiveness, highlighting the critical balance between aesthetics and functional online marketing.
Deep dives
Kanye West's SEO Strategy Missteps
Kanye West publicly expressed frustration over Adidas ranking above his website, Yeezy.com, when searched on Google. Despite his claims, a deeper investigation revealed that Yeezy.com actually holds the top spot for its own domain, but Adidas ranks higher for the brand name 'Yeezy.' This unexpected outcome stems from the difference in the optimization strategies between both entities, with Adidas benefitting from significantly greater SEO efforts and anchor text links. While Kanye’s efforts to raise his brand’s visibility through social media garnered immediate attention, they highlighted underlying SEO weaknesses that his site faces due to prioritizing style over effective online marketing practices.
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