The Google Ads Podcast The Basics of Competitive Analysis
Explore the basics of competitive analysis in this easy guide. Learn from Regina Bellows, Executive Director of StarterPPC, on how to understand and succeed in a competitive environment. Watch this video now.
Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
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This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:
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0:00 The Basics of Competitive Analysis
4:20 Analyzing your competitor’s product images
6:45 Exploring the Google Ads Transparency Center for competitive analysis
8:05 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!
11:53 Importance of assessing and adjusting headlines in ads
16:59 Keyword research
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