Property Management Business 64. How We Increase Owner Leads Through Our Website with Chris Springer of PMW
Dec 9, 2025
Chris Springer, founder of Property Manager Websites and RentVine, discusses strategies for boosting owner leads through effective website management. He highlights the importance of personalized service as PMW scales and critiques generic AI content for failing to engage clients. Instead, he advocates for tailored, expert-driven content to build trust and improve SEO. Chris also shares impressive data showing how their upgraded packages lead to remarkable growth for clients, emphasizing the significance of relevance in today’s market.
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Weekend Rescue Led To Long Partnership
- Marc Cunningham describes finding his website hacked and PMW building a replacement site over a weekend.
- That rapid help led to a long-term partnership and major organic ranking improvements.
Make Your Website The Marketing Hub
- Treat your website as the central hub of all marketing and optimize it for owner leads.
- Ensure every marketing channel drives prospects to a performant, trust-building website.
Scale Service By Investing In People
- Prioritize fast, expert support and hire specialists to maintain high service levels while scaling.
- Train staff in industry specifics so they can advise clients rather than simply execute tickets.