Daybreak India’s luxury watch craze is ticking up. This Chandigarh-based retailer is making the most of it
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Jun 17, 2025 India's appetite for luxury watches is booming, with a remarkable 25% surge in demand. Surprisingly, a Chandigarh-based retailer, Ethos, is outshining major players like Tata and Reliance. The podcast dives into Ethos's unique approach of fostering strong relationships with ultra-luxury watchmakers, setting it apart in a competitive market. Discover how trust and strategic partnerships are driving this fascinating growth in India's luxury retail scene!
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Exclusivity in Luxury Watch Sales
- Ethos refused to sell a 50 lakh rupee Rolex to a rich family as they weren't serious collectors.
- This illustrates the exclusivity and relationship-driven nature of ultra-luxury watch sales.
Hierarchy of Watch Market
- The luxury watch market in India spans from fashion watches under Rs. 50,000 to ultra-luxury watches over Rs. 15 lakh.
- Only ultra-luxury watches like Patek Philippe require special relationships for purchase, unlike lower-tier categories.
Supplier Role Builds Trust
- Ethos's parent company, Kamla Dials and Devices Limited, supplies components to top Swiss luxury watch brands.
- This supplier role helps Ethos build strong trust and relationships in the luxury watch industry.