Shaping Winning Marketing Strategies Using Customer Insights with Zach Golden & Steve Stano

How can organizations move beyond one-off feedback projects and build continuous customer listening programs that drive real change? 

In this episode of the Product Chats, host Rebecca Kalogeris is joined by Zach Golden, Director at Anova Consulting Group, and special guest Steve Stano, Executive Director of Marketing at one of Wall Street's leading investment banks. Together, they explore the power of treating win-loss analysis as an ongoing program rather than a one-time project. 

Steve and Zach discuss how continuous feedback loops provide deeper insights, improve business decision-making, and enhance customer retention. They provide actionable strategies to improve collaboration across departments and transform customer insights into business decisions that directly boost revenue.  

Learn practical ways to keep leadership engaged, overcome challenges, and turn customer data into effective business strategies.  

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.