The Evolution of Fashion Consumption

Fashion consumption has significantly evolved over recent years, shifting from a logo-centric focus to a preference for understated, luxury pieces. In the past, consumers were drawn to visibly branded items, such as those with prominent logos from luxury brands. However, the current trend indicates a desire for investment pieces that emphasize quality and longevity, with consumers gravitating towards brands like The Row and Kate. The emergence of less logo-driven luxury wear reflects a broader cultural shift towards sustainable and meaningful consumption.