Luxury Fashion Shifts: From Logos to Timeless Appeal

This chapter explores recent changes in consumer behavior within the luxury fashion sector, emphasizing a shift from logo-centric items to a focus on understated, timeless designs. It highlights Miu Miu's significant sales increase and discusses how brands like Prada and Chanel navigate these evolving consumer preferences, especially among younger demographics influenced by social media. The chapter also examines regional consumption patterns, particularly contrasting the U.S. and Australia, and how external factors impact luxury purchasing habits.