Biohacking Beauty: The Anti-Aging Skincare Podcast Challenges in Creating a Topical NAD+ Delivery Method for Skincare, Starting Young Goose Skincare from Scratch and More
Sep 25, 2024
Discover how a groundbreaking topical NAD+ delivery method is revolutionizing skincare. The founders share their journey from skepticism to innovation, overcoming pandemic challenges while building a community. Learn about their commitment to quality and R&D without investor influence, plus insights on the unique formulation of their first product. They dive into sustainable packaging, cutting-edge anti-aging ingredients, and exciting future plans, including personalized skincare testing and global expansion.
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NAD+ Idea Born From IV Experience
- Anastasia and Amitay started Young Goose after experiencing costly NAD+ IV therapy and wanting a topical delivery alternative. They hired labs and persisted despite researchers saying NAD+ topical delivery was impossible, then pivoted to skin-focused benefits.
Pandemic Pivot To Direct Community Sales
- Young Goose launched during the pandemic and had to pivot from practitioner sales to D2C and community building. They sold at farmers markets and learned direct customer conversations built loyal early supporters.
Competitors Reverse-Engineered Products
- Early online sales sometimes came from competitors reverse-engineering their product, and a competitor even launched a similar product after ignored collaboration requests. The founders learned the harsh realities of business competition.