YouTube Updates: The Future, Podcasts, Shorts, and More
Apr 1, 2023
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They discuss the new CEO of YouTube and his focus on making the platform more creator-centric. They explore advancements in AI technology on YouTube that enable background removal without a green screen and the potential for augmented reality features. The chapter also explores YouTube's expansion into podcasts and the benefits for marketers. They discuss new features for audio podcasts including increased discoverability. Updates to YouTube Shorts are discussed, along with strategies to maximize viewer retention. They also discuss YouTube's policy on profanity and suggestions for transparency.
32:48
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Quick takeaways
YouTube's new CEO aims to prioritize creators and integrate AI features.
YouTube is expanding its support for podcasts, offering marketers increased reach and engagement opportunities.
Updates for YouTube Shorts include enhanced comment replies, thumbnail selection for better views, and the removal of ads that appear on videos.
Deep dives
YouTube's New CEO Focuses on Creator Centricity and AI Integration
YouTube's new CEO is focused on making the platform more conducive to creators and is planning to bring features like side-by-side remixing to the shorts platform. Additionally, YouTube is exploring the possibility of digitally replacing clothing and backgrounds in videos, providing a more immersive experience. These AI-powered features are aimed at enhancing user integration and engagement on the platform. The updates are expected to benefit marketers by expanding creative possibilities and allowing for more personalized and engaging content.
YouTube Embraces Podcasts, Enhancing Reach and Engagement
YouTube is doubling down on podcasts, offering more reach and engagement opportunities for creators. With the ability to bring podcasts directly to YouTube, marketers can leverage the platform for increased visibility and deeper audience connections. This opens up options to upload audio-only episodes or create hybrid versions with video elements. By incorporating podcasts into YouTube, creators can tap into the existing YouTube community and take advantage of the platform's analytics and discoverability features. This move also provides marketers with the opportunity to reach a wider audience and potentially take advantage of new ad formats.
YouTube Shorts Updates to Drive More Views
YouTube continues to enhance its Shorts feature, introducing new updates to drive more views. These updates include the ability to reply to comments from both regular videos and shorts, thumbnail selection for shorts on iOS, and the removal of ads that appear on top of videos. These updates aim to improve the viewing experience and provide creators with more options for engaging with their audience. Improved thumbnail selection allows creators to choose more visually appealing images, ultimately increasing click-through rates and attracting more viewers to their shorts.
YouTube Community Feed Enhancements and Profanity Policy
YouTube has made improvements to its Community tab, giving marketers more engagement options. One notable addition is the ability to create image-based polls, allowing creators to present options visually and boost engagement. The Community tab has become a valuable tool for growing lists and fostering connections with subscribers. Additionally, YouTube has revised its profanity policy, specifying that profanity in video titles and the first 15 seconds will result in demonetization. However, the vague definition of 'majority' regarding profanity in videos remains a point of contention among creators.
Summary End
These are the key updates from the podcast episode. YouTube's new CEO aims to prioritize creators and integrate AI features. YouTube is expanding its support for podcasts, offering marketers increased reach and engagement opportunities. Updates for YouTube Shorts include enhanced comment replies, thumbnail selection for better views, and the removal of ads that appear on videos. The Community tab receives improvements with image-based poll features. The profanity policy has been revised, specifying demonetization for profanity in titles and the initial 15 seconds of videos. Overall, these updates provide creators and marketers with new tools and options to enhance their content and engage with their audience on YouTube.
