In this engaging episode, Brynne Tillman welcomes Richard Harris to discuss the Seller's Journey and how it differs from the commonly discussed Buyer's Journey. Richard sheds light on the importance of focusing on the seller's experience rather than the buyer's journey, emphasizing the role of sales and marketing in creating a smooth journey for potential customers. The conversation delves into sales strategies for increasing revenue, such as qualifying to authority and the significance of pipeline volume and velocity in driving business growth.
