Bidding Strategies for Broad Match Keywords Part 2

Sep 5, 2022

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ohn ends the bidding strategies for broad match keywords guide by addressing the common issues when dealing with broad match, these include:

The effect of having many ad groups when using broad match

-Applying broadomation

-Why broad match with manual CPC fails

-How your attribution model can affect conversion tracking

🔎 Bidding Strategies for Broad Match Keywords Part 1: https://youtu.be/1thy5eRyNGs

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0:00 Introduction

1:04 Bidding Strategies for Broad Match Keywords Part 2

5:22 Does this bidding strategy for broad match work best when used in a small geographical area?

6:04 Get your FREE Google Ads action plan

6:42 How to reach people who have trouble being online

9:46 Is looking at the search terms and keywords relevant for both eCommerce and lead generation?

11:39 When to apply broadomation

14:37 Does broad match perform well with manual CPC for low volume keywords?

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