The Nature of Virality

Attempting to achieve virality should be a strategic component of content creation, but it should not be seen as a requirement or expectation. This mindset prevents creators from focusing solely on metrics like views, which can be misleading in terms of real success. For instance, a video that garners 800 views on TikTok may not necessarily convert into clients, whereas a lesser-known post on LinkedIn with only 25 views could lead to valuable client interactions. The key takeaway is to prioritize consistent quality and engagement over the fleeting nature of viral trends.