The GaryVee Audio Experience Are You Utilizing Social Media Properly | Beyond the Hustle with Carolina Millan
Aug 22, 2024
Join Carolina Millan as she dives into the intricacies of social media marketing. Discover why focusing solely on virality isn't the path to success. Learn how platforms like TikTok, Facebook, and LinkedIn can drive client engagement and conversion. Explore the importance of creative advertising and maximizing underpriced attention, alongside the lasting power of email marketing and optimized landing pages. Plus, get an insider look at the balance between attempted virality and new creative projects, including an upcoming children's book!
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Content Creation over Virality
- Focus on consistent content creation, not just virality.
- Attempting viral content is good, but it shouldn't be the main goal.
Quality over Quantity of Views
- Fewer views on platforms like LinkedIn can be more valuable than many views on TikTok.
- Prioritize platforms based on client acquisition, not just view count.
Focus on Client-Generating Platforms
- Focus energy on platforms yielding clients, even with fewer views.
- If YouTube brings clients with 500 views, aim for 4,000 views there instead of other platforms.