The GaryVee Audio Experience Timing Is Everything | THIS is how to Spot Trends Before They Happen
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Dec 12, 2024 In a captivating discussion, the transformative role of social media in shaping business strategies is highlighted. The concept of underpriced attention emerges as a game-changer in marketing. Listeners learn about the rise of virtual influencers and their impact on human relationships. The push for a 'yes and' culture encourages innovative collaboration in marketing. Insights on balancing hands-on leadership with company values emphasize humility and deep engagement as key for success.
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TikTok Success Stories
- Chili's attributed 40% of its Q3 revenue to one TikTok, demonstrating the platform's potential.
- Similarly, the mango gummy craze and Ocean Spray's Fleetwood Mac resurgence highlight TikTok's impact.
Become a Practitioner
- Become a practitioner and understand social media platforms deeply.
- Don't treat social media as a mere support to campaigns; instead, view campaigns as supporting social media.
Social Media Evolution
- Social media has evolved from an email marketing model to a creative meritocracy.
- Now, anyone's content can go viral, regardless of follower count, changing the dynamics of reach.