
Capability Amplifier
Rebuild Your Brand with Ai – in 3 Days! (Special Case Study Episode)
Apr 23, 2025
Jonathan Friedman, founder of Liminal, shares his inspiring journey of transforming his architectural brand using AI in just three days. He discusses how AI became an invisible team member, boosting creativity and efficiency in generating a comprehensive marketing strategy. They created a 250-page book, a TED Talk, and numerous videos in record time. Jonathan highlights the surprising results, including potential revenue doubling, while emphasizing the fun and collaborative nature of the process. Ready to take your brand to new heights with AI?
27:14
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Quick takeaways
- AI acts as an invisible team member, enabling rapid content generation and ideation, transforming weeks of work into mere minutes.
- The integration of AI fosters a paradigm shift in business practices, allowing real-time collaboration and enhancing creativity for significant productivity gains.
Deep dives
Leveraging AI as a Collaborator
AI was identified as a valuable collaborator in the creative process, acting as a team member that performs heavy lifting while humans focus on ideation and refinement. During the three-day transformation, participants utilized AI tools to generate content rapidly, including pitch decks and marketing materials. This approach enabled the team to produce high-quality outputs in minutes rather than weeks, such as a first draft of a book created in just half an hour. By fully integrating AI into the workflow, the architects were able to break down abstract ideas into tangible results, showcasing how AI can augment human creativity.
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