This week's guest is Senior Vice President of SPARK, an economic development organization dedicated to getting startups and other early-stage companies off the ground in Ann Arbor. Skip Simms speaks on how to convey complex technologies to investors who don’t necessarily have your technical expertise, and still close the deal and get the investment. Simms talks about companies he’s seen do this well (and not so well), and how aspiring companies can do a better job of convincing investors to get in on new or unfamiliar technologies, something many AI company founders will have to deal with in some shape or form in launching a new entity.