Natural language processing has gained more and more attention with the raise of (or rather, the "fad" of) chatbots. Despite the flurry of press releases from companies about their conversational agents (only a few of which seem to be delivering real business value), few business leaders understand the value of NLP for customer service, sales enablement, or eCommerce.

In this week's episode of AI in Industry we interview Narjes Boufaden, computational linguistics PhD and CEO of Keatext, an NLP company based in Montreal. Narjes explores the possible business applications of NLP - specifically for customer service and customer experience - and she also explains (in layman's terms) how NLP systems are trained and integrated into businesses today.

The ROI on this episode (in my opinion), is a firm understanding of what NLP can and cannot do, and what business applications it can realistically solve today. I was fortunate to meet Narjes in person during my Montreal trip, and I'm glad we were able to bring her on the program shortly thereafter.

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