Dressed: The History of Fashion Gucci: The Fashion History of a Family, Part II
Dec 16, 2021
Explore Gucci's expansion into the US, Aldo Gucci's passion for growth, luxury and exclusivity in the 1970s, the issue of counterfeit goods, family controversies in the 1980s, and the downfall of the Gucci empire. Learn about Maurizio's plans to restore the prestige of the Gucci name and the potential cost of these changes.
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Aldo's Family Driven Passion
- Aldo Gucci unleashed his passion with the opening of the Manhattan store and took pride in his sons joining the firm.
- Each son contributed unique talents, creating Gucci's myth and legacy in luxury and glamour.
Gucci's Global Status and Branding
- Gucci achieved international celebrity status in the 1960s, becoming prized by fashion icons worldwide.
- The now iconic GG logo was part of a 1960s wave of logo mania in fashion branding.
Flora Scarf Origin Story
- Rodolfo Gucci created the iconic Flora silk scarf for Princess Grace of Monaco, inspired by Botticelli's Allegory of Spring.
- The artwork took over 37 colors and 43 varieties of flora and fauna painted entirely by hand.