The Aftermath and Power Struggles

This chapter delves into the aftermath of Rodolfo Gucci's death and the power struggles within the Gucci family. It discusses how Maurizio, Rodolfo's son, took over the company and made plans to restore the prestige of the Gucci name. Maurizio aimed to reduce the mass production of Gucci goods, restructure the company, and focus on marketing. The chapter ends with a question about the potential cost of these changes.