XR AI Spotlight Building Virtual Worlds with Generative AI
Mar 27, 2024
Adam B. Levine, Chief Innovation Officer at Blockade Labs and generative AI product leader, builds tools that turn text into 360° skyboxes and 3D environments. He discusses why environments were the first focus. He explains cascading AI pipelines from skyboxes to playable prototypes. He covers open source trade-offs, mesh completion for walkable worlds, and upcoming edit and 2D-to-3D features.
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Text-to-Game Will Democratize Prototyping
- Adam B. Levine predicts text-to-game pipelines will let anyone turn a paragraph into a playable prototype within hours.
- He sees layered AI engines chaining outputs into richer, executable experiences that change creation workflows.
Specialize Where Primitives Enable New Uses
- Blockade Labs focused on environments because high-resolution large-format generation unlocked unique skybox use cases.
- They combine open-source ideas with heavy optimization and their own engineering to deliver efficient production-quality outputs.
Be Strategic About Open Source Releases
- Balance open source engagement with business needs and avoid open-sourcing core differentiators too early.
- Preserve proprietary optimizations that enable viability while contributing where strategic.