Intent IQ - Attribution and bid enhancement tools built on a hybrid identity graph

Intent IQ’s identity resolution system uses a hybrid methodology with a deterministic seed sample enhanced by probabilistic data.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/intentiq-roy-shkedi-dror-benyishai .

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