Cass Sunstein, “The World According to Star Wars” (Harper Collins, 2016)

Cass Sunstein‘s son, Declan, got dad hooked on Star Wars. And dad, a Harvard Law professor, ended up writing a book about it. “If you’d told me a year ago that I’d write a book about Star Wars,” Sunstein recently told the Boston Globe,“I’d say it’s more likely that I’d become an astronaut or a poet.” In The World According to Star Wars (Harper Collins, 2016) Sunstein explores its lessons as they relate to childhood, fathers, the Dark Side and redemption. Calling it our Modern Myth, Sunstein says Star Wars also has a lot to teach us about constitutional law, economics, and political uprisings. From those topics, it answers questions like these. No one predicted the film’s massive success so how did it happen? When Star Wars heroes are told they are free to choose, what does that mean in their epic story world? What does it say about our never-ending ability to make the right decision when the chips are down in our real one? How are constitutional law opinions similar to serialized blockbusters? An intelligent book for a general audience, Sunstein doesn’t shy away from putting on his subjective movie critic’s hat and declaring which Star Wars is the best. Spoiler: He puts Empire Strikes Back at No. 1. Why? Listen to the podcast to find out.

John Balz is Director of Strategy at VML, a full-service marketing agency with offices around the globe. He has spent his career applying behavioral science strategies in the marketing and advertising field through direct mail and email, display and .coms, mobile messaging, e-commerce and social media. You can follow him on Twitter @Nudgeblog and contact him at nudgeblog@gmail.com.

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