The GaryVee Audio Experience How Should a Business Define "Quality"? | SK-II Keynote in 5
Apr 16, 2023
Discover how quality in business is more than just opinion and image. The discussion emphasizes the need for luxury brands to adapt to evolving consumer preferences. It also highlights the importance of authentic connection with consumers for successful branding. Effective communication and cohesive media strategies are essential for businesses striving for relevance today. Is your approach driven by personal bias, or are you truly meeting the needs of your audience?
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Prioritize Sales in Quality Assessment
- Judge quality based on whether it sells the product.
- Consider if it achieves the mission of getting someone to buy.
Define Quality First
- Quality must be defined before it can be assessed.
- Intuitive understanding of effective marketing differs from corporate approval.
Luxury and Streetwear
- Luxury brands now partner with streetwear brands to stay relevant.
- This contrasts with their past resistance to such collaborations.