[Stage] Avner Baruch - Go To Market Strategy for Staffing Firms

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Jun 9, 2025

Avner Baruch, an Executive GTM and Enablement leader, shares his expertise on transforming staffing firms' sales enablement strategies. He discusses the shift from static content management to impactful coaching and feedback loops. Avner highlights the importance of role practice, ongoing training, and adapting sales processes in response to economic challenges. He also introduces his Project Moneyball methodology, emphasizing the significance of tech stacks in enhancing sales performance while stressing the need for continuous skill reinforcement and effective team dynamics.

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INSIGHT

Sales Enablement Defined

Sales enablement is the proactive glue that connects and supports revenue teams with real-time insights.
It moves the sales process from reactive to proactive, going beyond just content management.

INSIGHT

Economic Pressure Fuels Enablement

Economic pressures demand businesses deliver faster sales results with less resources.
This urgency elevates the critical role of sales enablement in optimizing go-to-market processes.

ADVICE

Prioritize Practice Over More Content

Avoid relying solely on creating more sales content; sales reps are overwhelmed by it.
Enablement should facilitate content consumption with practice and feedback, not just push new materials.

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Sales Enablement in staffing is no longer a tactical side function, it's the engine of your entire go-to-market strategy. In this eye-opening episode, Avner Baruch (Author of Project Moneyball) shares how top staffing and recruiting firms are transforming enablement from “content dumping” into measurable impact through coaching, role practice, and feedback loops. This video will inspire you to re-evaluate your GTM systems and explore enablement through the lens of performance coaching and strategic execution.

In This Episode:

What Sales Enablement in Staffing really means today
How to build a go-to-market strategy aligned with sales motion
The hidden cost of relying solely on content (and what to do instead)
Why role practice and feedback loops are critical for sales acceleration
How elite teams reinforce skills—without blowing their budget
The enablement tech stack that makes it all possible
Avner’s Project Moneyball methodology for enabling outcomes across the customer lifecycle

Whether you're launching a new GTM motion or trying to reverse stagnant revenue, the insights here are built to drive impact across your customer lifecycle.

Timestamps:

00:43 - What is sales enablement? A Moneyball analogy

02:57 - Sales enablement in startups vs. enterprises

03:45 - Why the best companies go beyond content

04:55 - The economic pressure fueling enablement evolution

06:43 - Common pitfalls: Content without context

08:51 - Why content is only half the battle

10:53 - The power of role practice and daily sales routines

12:55 - Real-world staffing challenges and playbook creation

16:29 - Why leaders avoid role practice—and how to fix it

20:52 - Leveraging AI for sales coaching

22:30 - Shifting outdated staffing habits

25:12 - Consistency beats intensity in sales enablement

27:26 - Misalignment of seller skills and roles

31:59 - Coachability and cultural fit in hiring

34:17 - The ideal sales enablement hire

37:01 - Content graveyards vs. actionable insights

41:36 - Meet Avner Baruch and Project Moneyball

44:26 - Moneyball methodology for enablement ROI

46:30 - Avner's favorite book: Crossing the Chasm

About the Speakers:

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

As an executive GTM and Enablement leader, Avner Baruch has built and led GTM, Sales Enablement and RevOps functions from the ground up for leading Startups such as Walkme, Imperva-Incapsula, Rapyd and more notable SaaS businesses. As a consultant, member of Advisory Boards and Design Partners, he has helped entrepreneurs and scaling startups implement and reinforce their sales methodologies, fine-tune their Product-Market Fit, design, build and scale their selling motion. In 2020 he founded Project Moneyball (a GTM consulting firm) to help early-stage startups and scaling businesses overcome growth challenges. He is a certified sales trainer holding a B.Eng with Honors in Electrical Engineering & Physics from Coventry University (UK) and the Max Planck Institute (France).

Offers Heard in this Episode:

30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

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