The Home Service Expert Podcast How to Optimize Every Stage of Your Marketing Funnel for Maximum ROI
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Aug 30, 2024 Jim Leslie, the former CTO and CMO of A1 Garage Door Service, shares his insights on optimizing marketing funnels for maximum ROI. He emphasizes the importance of refining strategies to boost lead conversion rather than focusing solely on new leads. The discussion touches on talent acquisition, the significance of adaptable marketing in home services, and innovative grassroots tactics like mobile billboards. Leslie also highlights the necessity of strong systems and financial literacy for sustainable business growth, especially in a competitive landscape.
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Hire Experienced Talent Strategically
- Success requires the right talent motivated with real experience.
- Promote wisely; not all leadership roles should be filled internally.
Keep Business Basics Simple
- Keep your business simple with a top five whiteboard of priorities.
- Consistency in basics beats chasing complicated, flashy ideas.
Optimize Your Funnel First
- Optimize your existing marketing funnel before seeking more leads.
- Address tracking, conversion monitoring, and campaign targeting to improve ROI.