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The Home Service Expert Podcast
How to Optimize Every Stage of Your Marketing Funnel for Maximum ROI
Aug 30, 2024
Jim Leslie, the former CTO and CMO of A1 Garage Door Service, shares his insights on optimizing marketing funnels for maximum ROI. He emphasizes the importance of refining strategies to boost lead conversion rather than focusing solely on new leads. The discussion touches on talent acquisition, the significance of adaptable marketing in home services, and innovative grassroots tactics like mobile billboards. Leslie also highlights the necessity of strong systems and financial literacy for sustainable business growth, especially in a competitive landscape.
01:06:44
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Quick takeaways
- Optimizing the existing lead funnel is crucial for maximizing ROI before seeking additional leads or increasing budgets.
- Effective delegation of tasks allows business owners to focus on strategic decisions while assembling a skilled team enhances growth.
Deep dives
Maximizing Lead Potential
Many people in business focus on acquiring more leads but often neglect to optimize their existing lead funnel. Common issues include directing campaigns to homepage websites instead of using specific landing pages, and failing to monitor conversions or implement conversion tracking. By examining their pipelines, businesses can identify numerous areas for optimization. The key is to capitalize on the opportunities that already exist before seeking additional lead sources or increasing budgets.
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