The PushPress Podcast #14 The 5 Most Important Metrics for Gym Owners | Stop Obsessing Over Member Count
Mar 26, 2025
Discover how gym owners should think like SaaS companies by focusing on critical metrics. Learn why member count isn't the key indicator of success. Instead, understanding Monthly Recurring Revenue (MRR), Average Revenue Per Member (ARPM), churn rate, and Lifetime Value (LTV) can revolutionize operations. The hosts share strategies for reducing churn and increasing member engagement. They also unveil the "magic ceiling" formula to calculate potential growth, giving listeners practical insights to optimize their business.
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MRR Is Your Financial Baseline
- Monthly Recurring Revenue (MRR) is the primary baseline metric for gym financial planning and predictability.
- Track MRR to budget rent, salaries, and evaluate your business health reliably.
Set A Monthly MRR Growth Target
- Set and monitor a monthly MRR growth rate as a concrete goal to force focus and action.
- Aim for higher percentages when small (5–10%+), and accept slower percent growth as you scale.
ARPU Multiplies Revenue Without Infinite Members
- ARPU (Average Revenue Per User) shows how much each member actually pays monthly across all purchases.
- Increasing ARPU through core value or add-ons multiplies revenue without unlimited headcount growth.