How YouTube’s Algorithm Really Works & How to Use It to Your Advantage With Nate Muri
Mar 14, 2025
auto_awesome
Nate Muri, a full-time creator behind the 'Garden Like a Viking' YouTube channel, teaches sustainable gardening through a Viking lens. He shares intriguing insights into how YouTube's algorithm prioritizes viewer retention and the common mistakes many creators make. Nate draws from his global travels to emphasize self-sufficient food cultivation and discusses audience engagement strategies that foster community growth. Additionally, he highlights the importance of storytelling in video creation and outlines exciting future plans for his gardening channel.
Creators must clarify their niche and audience to effectively engage with YouTube's algorithm and improve video visibility.
Engaging with viewers through live streaming fosters community interaction, enhancing loyalty and transforming casual viewers into dedicated subscribers.
Deep dives
Understanding YouTube's Algorithm
YouTube prioritizes maximum viewer retention over finding audiences for individual videos, meaning it is crucial for creators to clarify the niche and audience for their content. If content confuses the algorithm, it can result in less visibility, making it essential for creators to focus their video themes and branding. Successful creators learn to leverage analytics to understand what types of videos attract their target audience. By defining their niche, creators can better align their content with audience interests, improving retention and engagement.
The Journey from Failure to Success
Many creators experience failure before they find their successful niche, as evident in the creator's early attempt at multiple channels that lacked focus. Focusing solely on a specific topic, such as growing food naturally, allowed the creator to attract a dedicated audience wanting that particular content. Establishing a clear theme and engaging presentation through thoughtful branding is vital to building a loyal subscriber base. The turnaround came from understanding the algorithm's requirements and creating content tailored to meet viewers' needs.
The Power of Community Through Live Streaming
Live streaming is a powerful tool for community building, providing an opportunity for creators to interact with their audience in real time. Engaging viewers by answering questions and addressing them personally enhances viewer loyalty and creates a supportive community atmosphere. Regularly scheduled live streams, akin to traditional TV programming, reinforce audience expectations and attendance. This consistent engagement leads to deeper connections, transforming viewers into dedicated community members who contribute to channel growth.
Diversifying Monetization Strategies
Creativity in monetization is essential for sustaining a full-time creator career, as traditional AdSense revenue alone may not suffice. While earlier revenue from AdSense can be significant, monetization options like courses, personal coaching, and brand partnerships offer more stability. Understanding seasonal audience interest allows creators to anticipate revenue fluctuations, informing larger financial planning. Successful creators focus on diversifying their income sources, ensuring that they are not reliant on a single revenue stream.
In this episode of the YouTube Creators Hub Podcast, we dive deep into how YouTube’s algorithm actually works and what you need to do to get your videos in front of the right audience. Nate and Dusty discuss the common mistake many creators make—confusing the algorithm—and how it affects video reach. Plus, Dusty shares some big updates about the podcast and what’s next for the show!
What We Offer Creators
Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!
Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more!