J. Carter, the visionary behind One Musicfest, joins Butternomics to break down the business behind one of the most influential mega festivals in the country, One MusicFest. From securing major brand partnerships to navigating the challenges of scaling a festival that brings out 100,000+ people in Atlanta, J. shares insights that go beyond the surface. Discover how he turned passion into a cultural staple, the strategies that helped him secure big deals, and why understanding your value is crucial in the world of brand activations and events.
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