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What It's Like To Be...
A Toy Distributor
Dec 31, 2024
Alan Bass, a third-generation distributor at Stevens International, shares insights from his family's toy and hobby business. He discusses the intricate logistics of forecasting demand for 40,000 products and overcoming customs challenges. Discover why small shops rely on distributors instead of direct orders from factories. Alan reflects on nostalgic moments when he realized his childhood toys were marketing samples, along with the importance of relationships built over generations in the industry. He also touches on adaptations made during the pandemic.
30:59
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Quick takeaways
- Toy distributors bear the financial risk of unsold inventory, emphasizing the need for accurate demand forecasting and flexible inventory management.
- The relationship between distributors, manufacturers, and retailers is vital for adapting to market trends and ensuring efficient operations.
Deep dives
Navigating Risks as a Toy Distributor
Toy distributors often face significant risks, especially when it comes to inventory management. Once a distributor purchases products from manufacturers, they bear the responsibility of unsold inventory since refunds are not an option. For instance, a past experience involved a mass market customer abruptly ceasing orders for a custom play set, leaving the distributor with 10,000 units of inventory to manage over the years. This situation underscores the importance of understanding market demand and maintaining flexible inventory levels to mitigate potential losses.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode