According to data from the Bureau of Labor Statistics, 70 percent of small businesses fail in their first 10 years. But what if it was OK to like failure? Even love it. This week, Joe welcomes Olakunle Soriyan AKA PK, the co-author of the best-selling book, “A Love Affair with Failure” he co-wrote with Akintoye Akindele. On the podcast, PK talks about the difference between failing and failure, and why they’re on a mission to empower one million entrepreneurs across Africa over the next decade.