This week Ari sits down with Luis Navarro and Joel Niño Jr. of the duo Twin Tribes. This dark wave band out of Brownsville, TX has been gaining impressive momentum on the gothic scene—and they’re doing it entirely DIY. Twin Tribes releases their music through DistroKid and has over 30 million streams with nearly a million monthly listeners on Spotify alone. They have toured the world and managed their growing success completely independently.

In this episode, Twin Tribes tells Ari all about how they’ve built their DIY operation from the ground up. They share about how they’ve partnered with record labels to utilize their physical product offerings (CDs, cassette tapes, vinyls, etc) while still maintaining full independence as artists. Luis and Joel also break down the potent visuals behind the Twin Tribes brand and how they developed their aesthetic. This conversation is an inspiring example of how finding your niche and building a DIY community can help catapult your career.

https://www.instagram.com/twin_tribes/

Chapters

00:00 The Genesis of Twin Tribes

02:53 Building a DIY Community

06:03 The Role of Aesthetics in Music

08:51 Discovering the Gothic Scene

12:13 The Cassette Era and Initial Releases

15:10 Growing Through Live Performances

17:58 Transitioning to Full-Time Musicians

20:51 Strategic Partnerships and Touring

24:04 The Evolution of Their Sound and Success

28:21 Navigating DIY Music Partnerships

30:42 Building a Digital Strategy for Streaming Success

36:24 Creating Ambitious Music Videos

44:23 Crafting a Cohesive Aesthetic and Vision

50:36 Engaging with Fans and Community

53:04 Looking Ahead: Future Plans for Twin Tribes

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

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Jan Becker, Mentalist