How I Built This with Guy Raz Bombas: David Heath and Randy Goldberg
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Sep 19, 2022 David Heath and Randy Goldberg, co-founders of Bombas, share their journey from side hustles to revolutionizing the sock industry. They dive into the surprising demand for socks at homeless shelters that sparked their socially responsible business model. With perseverance, they transformed Bombas into a quarter-billion dollar brand, facing skepticism from investors and navigating the challenges of design and production. Their tale includes a pivotal moment involving Shark Tank that showcased their resilience and dedication to community impact through innovative entrepreneurship.
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Cutco Sales Success
- David Heath's entrepreneurial spirit was ignited by a college job selling Cutco knives.
- He became a top sales rep, earning $400,000 over four summers.
Lessons from Cutco
- Selling Cutco taught David Heath valuable sales skills like building value and handling objections.
- He also learned that selling a good product is much easier.
From Layoff to Copywriting
- Randy Goldberg was laid off from his first job after seven months and took on jobs at a wine shop and a bar.
- He transitioned into freelance copywriting, often helping struggling brands rediscover their identities.