Research is showing that there are four broad groups of people who are the most vaccine hesitant:

• African Americans
• Latinos
• Women between the ages of 20 and 36
• Rural Americans and Republicans

Many of us have a family or friend who feels hesitant about the vaccination. In this episode, Kurt and Tim address how you can have a positive conversation with them, using proven behavioral science techniques. 

Compassionate curiosity

• Listen with compassion
• Understanding motivations
• Be genuine with curiosity

Leverage the right messenger

• Framing what you’re going to share
• Think about their perspective
• Find an authority figure who they respect
• Trumpcine

The Message

• Change the social norm
• Being able to take our masks off “Take a shot, take off your mask”
• Personalise the message

Links

Morgan Freeman https://en.wikipedia.org/wiki/Morgan_Freeman 

Kwame Christian https://behavioralgrooves.com/episode/kwame-christian-on-compassionate-curiosity-social-justice-conversations-and-cinnamon-toast-crunch/ 

Steve Martin & Joe Marks: BG episode

https://behavioralgrooves.com/episode/steve-martin-and-joe-marks-the-messenger-is-the-message/ 

Robb Willer, Stanford University https://en.wikipedia.org/wiki/Robb_Willer 

Donald Trump https://en.wikipedia.org/wiki/Donald_Trump 

Ivanka Trump https://en.wikipedia.org/wiki/Ivanka_Trump 

Ted Cruz https://en.wikipedia.org/wiki/Ted_Cruz 

Trumpcine https://www.forbes.com/sites/brucelee/2021/04/12/trump-calls-covid-19-vaccine-trumpcine-mocks-fauci-again/ 

Frank Luntz https://en.wikipedia.org/wiki/Frank_Luntz 

Robert Cialdini https://behavioralgrooves.com/episode/robert-cialdini-phd-littering-egoism-and-aretha-franklin/ 

The Petrified Forrest https://www.psychologytoday.com/gb/blog/the-shaping-us/201909/the-petrified-wood-principle 

Katy Milkman https://behavioralgrooves.com/episode/katy-milkman-phd-using-behavior-change-for-good/ 

Surfacing norms to increase vaccine acceptance https://psyarxiv.com/srv6t/

Patreon https://www.patreon.com/behavioralgrooves 

 

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