How streaming and TikTok have changed the Olympics

Mel Woods, a culture writer exploring media's impact on events, and Morgan Campbell, who analyzes sports media evolution, dive into the evolving landscape of the Olympics. They discuss how streaming and TikTok have transformed athlete visibility and fan engagement, making the Games more personal and interactive. The duo highlights the humorous side of athletes' social media journeys and reflects on how these changes challenge traditional broadcasting. They also explore the implications for future sports viewing experiences and sponsorship opportunities.