Apptivate: App Marketing Explained Building a successful mobile entertainment company - Joshua Javaheri (Lucky Day)
Joshua Javaheri is the CEO and founder of Lucky Day, the mobile entertainment company behind games like Bingo Stars, Solitaire Royale, and Blackjack Royale. In this episode, Joshua shares his story and the strategies behind Lucky Day’s success – from concept, creation, and the development of their flagship titles, to the hard lessons he’s learned along the way.
Questions Joshua answered in this episode:
- What inspired you to create Lucky Day?
- How long did it take to create your app?
- How do you find high-quality users and how do you keep them engaged?
- How do you collect customer feedback?
- And how do you work on improving your product?
- How are you reaching new audiences globally? Are you anticipating any challenges?
- How do you retain customers?
- How is Lucky Day leveraging technology to stay ahead of the curve?
- Looking back on college, did you think you’d be here now?
- What advice would you give kids interested in getting into mobile gaming?
- What’s one lesson at Lucky Day that surprised you the most?
- Are there any books or people who have influenced you?
Timestamp:
- 0:57 Lucky Day’s origin story
- 3:30 Launching Lucky Day
- 5:43 Presenting your app to keep users engaged
- 6:51 How Joshua listens to customer feedback
- 7:56 Keeping content fresh in mobile games
- 9:24 Retention, retention, retention
- 11:45 Thinking about the future
- 15:51 Reflecting on the journey and mistakes
- 17:00 Advice to aspiring mobile game founders
- 28:20 Influencers to Joshua
- 29:43 Offer to mentor
Quotes:
(6:12-6:23) “We try the best we can to give players a glimpse into all the awesome things they can unlock as they progress – but that’s what it’s all about. It’s about continuously evolving the experience as a player progresses through their journey.”
(10:12-10:18) “A player should never have an issue when they launch your product. It should always open as quickly as possible and be issue-free. Retention starts with quality.”
(15:28-15:36) “If you give a customer something they love, people will spend money. It’s not hard. It’s more like building something they love that’s hard.”