Charu Mehrotra is the founder of women oriented e-magazine, “Womenlines”. The magazine aims at promoting business, leadership, and health excellence in women across the globe. Charu recalls her journey and calls her recent project of an online e-magazine, “Womenlines”, her fourth venture in Singapore. Hailing from a journalism background, the idea of the venture was with her for some time. She owes the success of her venture to the quality content and uniqueness of the idea. Charu tells that as a woman when she was trying to find resources for her growth, there were none to a very few available. So, she ventured out to create a dedicated resource base for women in the fields of leadership, business, and health.