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Fintech Family Hour
B2B E-Commerce with Balance CEO, Bar Geron
Jul 7, 2023
Balance CEO, Bar Geron, discusses his upbringing in Israel, his career in Fintech, and the challenges of B2B e-commerce. He shares insights on operating a tank, fixing the dumpster fire of e-commerce, and the grand vision for Balance.
49:55
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Quick takeaways
- B2B e-commerce has the potential to revolutionize the economy by digitizing the supply chain and increasing efficiency.
- Balance aims to address the payment challenges in B2B transactions by providing a seamless B2B checkout experience.
Deep dives
The Potential of B2B E-Commerce in Revolutionizing the Economy
B2B e-commerce has the potential to revolutionize the economy by digitizing the supply chain and increasing efficiency. While consumer e-commerce has seen significant advancements, B2B transactions have largely remained offline and cumbersome. However, the emergence of B2B e-commerce platforms and marketplaces is changing this landscape. Balance, a B2B e-commerce payments platform, aims to address the payment challenges in B2B transactions. By providing a seamless B2B checkout experience, Balance enables businesses to complete transactions online and move away from traditional offline payment methods. This shift towards digitizing the B2B economy can lead to increased competition, lower costs of living, and improved efficiency in trade.
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