B2B E-Commerce with Balance CEO, Bar Geron

B2B is not just a thing….it IS the economy!

Confused yet? Well, you’re in for a treat, fam... 

Bar Geron joins me on the Podcast to discuss his business, Balance. We start early with Bar’s upbringing in Israel, leveraging his Army experience into working for a Defense system company before becoming what I think might be the coolest job title ever: A Decision Scientist. We dive into what that entails before looking at his career in Fintech at PayPal and ultimately as the Co-Founder of Balance where he is building a way for businesses to pay how and when they want while getting the funds instantly and easily as card payments.

He answers things like:

• Why isn’t B2B a thing?
• Why do people buy too much shit?
• How do you operate a Tank?
• How can we fix the dumpster fire of e-commerce?

Special thanks to our exclusive sponsor: FS Vector - https://fsvector.com/

Links

Balance

Bar Geron on LinkedIn

Timestamps

(00:01:06) Bar’s Upbringing in Israel

(00:05:07) Working in a Combat Training Simulator

(00:10:57) Becoming a Decision Scientist & breaking down B2B ecommerce

(00:28:51) How Balance is fixing the shit show of ecommerce

(00:35:19) The early days of Balance

(00:46:41) The grand vision for the company