B2B is not just a thing….it IS the economy!
Confused yet? Well, you’re in for a treat, fam...
Bar Geron joins me on the Podcast to discuss his business, Balance. We start early with Bar’s upbringing in Israel, leveraging his Army experience into working for a Defense system company before becoming what I think might be the coolest job title ever: A Decision Scientist. We dive into what that entails before looking at his career in Fintech at PayPal and ultimately as the Co-Founder of Balance where he is building a way for businesses to pay how and when they want while getting the funds instantly and easily as card payments.
He answers things like:
- Why isn’t B2B a thing?
- Why do people buy too much shit?
- How do you operate a Tank?
- How can we fix the dumpster fire of e-commerce?
Special thanks to our exclusive sponsor: FS Vector - https://fsvector.com/
Links
Balance
Bar Geron on LinkedIn
Timestamps
(00:01:06) Bar’s Upbringing in Israel
(00:05:07) Working in a Combat Training Simulator
(00:10:57) Becoming a Decision Scientist & breaking down B2B ecommerce
(00:28:51) How Balance is fixing the shit show of ecommerce
(00:35:19) The early days of Balance
(00:46:41) The grand vision for the company
