A natural at sales and marketing, Ron Rocca grew up within the healthcare and pharmaceuticals sales sector and his numerous awards, accolades, and opportunities to participate in some of the most successful and unique campaigns, are all a testament to his sales and leadership capabilities. Ron started his career at Johnson and Johnson, learning the basics of healthcare sales, before moving on to lead some very interesting directives – partnering with the Lupus Foundation of America, spearheading Disease Management tools creation and implementation, and efficiently and effectively hiring and building multiple teams. Ron has his BS, in Marketing and Personnel Management, from Towson University. He is the first-generation son of Italian immigrants, is the proud father of two (one in their second year of law school and the other a UC Irvine grad who teaches English in Tokyo) and he lives in Carlsbad, CA with his lovely high school sweetheart who he’s been happily married to for 31 years.