The Business of Fashion with Marie Claire's Editor in Chief Nikki Ogunnaike

Oct 8, 2024

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This week, Morgan DeBaun sits down with Nikki Ogunnaike, fashion journalist and editor-in-chief of Marie Claire magazine, for an insightful conversation on the fashion industry, trends, and journalism.

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In the episode:

00:00 Introduction and Guest Welcome

01:03 Understanding the Fashion World

03:02 The Business of Fashion Shows

06:20 Behind the Scenes at Fashion Week

09:47 Nikki's Career Journey

14:16 The Marie Claire Woman

17:20 Navigating Political and Social Issues

23:37 Trends and Personal Style

26:09 Navigating Personal Style as a Woman

30:14 The Business of Fashion Influencers

31:42 The Rise of Dupe Culture

35:46 The Bridal Industrial Complex

40:04 The Importance of Supporting Journalism

44:11 Conclusion and Final Thoughts

In the episode, Nikki exposes the business side of the fashion industry, providing an insider's perspective on Fashion Week and what goes into fashion shows and editorial coverage. She discusses the democratization of fashion in recent years, specifically with social media and influencer culture breaking down traditional barriers in the industry.

Morgan and Nikki explore what it means to be a woman today, emphasizing that women shouldn't feel the need to compartmentalize their interests. They also discuss how both Marie Claire and Blavity have decided to cover political issues and the complications that online bots have brought to content.

They examine how influencer culture has valued trends over personal style, expose "dupe culture" for what it is, and shed light on the rampant consumerism of the wedding industry. Finally, Nikki and Morgan highlight the necessity of fact-based journalism in democracy, and why individuals should support it.

Tune into this episode for an inside look at the business of fashion from an industry leader herself, Nikki Ogunnaike. Don't forget to subscribe to The Journey so you never miss an episode!