

Volvo CEO Jim Rowan thinks dropping CarPlay is a mistake
21 snips Nov 14, 2023
Jim Rowan, the CEO of Volvo Cars, shares insights from his extensive background in consumer electronics, shaping Volvo's shift to an all-electric future by 2030. He discusses the industry’s major shifts: electrification, autonomy, and direct-to-consumer sales. Jim emphasizes the importance of software integration and customer engagement in Volvo's transformation, along with unique marketing strategies tailored for electric vehicles. He also explores partnerships for sustainable tech, including collaboration with Northvolt and Google for enhanced in-car experiences.
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Auto Industry Transformation
- The auto industry is undergoing a massive transformation driven by electrification, core computing, and sustainability.
- This transformation requires expertise in silicon, software, connectivity, data analytics, and AI.
Volvo's Shift to Core Compute
- Traditional car manufacturing relied on numerous suppliers and distributed control units.
- Volvo's EX90 is moving closer to a core compute architecture, offering benefits like over-the-air updates.
Balancing Speed and Safety
- Software updates in cars, especially those related to safety, must be reliable.
- The auto industry prioritizes fail-safes to prevent life-threatening issues caused by software bugs.