Measuring is knowing with the Life Cycle Analysis – Lefika Otisitswe

Vandaag het gesprek met Lefika Otisitswe. Lefika is the founder and CEO of Impulse international B.V. where they calculate the CO2 emissions of different products and organizations and help reduce the emissions. They believe in a Lifecycle thinking approach where "Meten = Weten" (Measuring = knowing). Laten we beginnen… In this conversation with Lefika I learned: why Lefika came from Botswana to the University of Enschede. the quest to find out how much his personal footprint is. quantifying the Life Cycle Analysis and then reducing your footprint. the vulnerable of the ecosystems in Botswana and understanding sustainability. Botswana has 2.3 million inhabitants and is the size of France. going back to Africa and using his knowledge and expertise locally and in Africa. the importance of cooperation in the topic of sustainability. to motivate the countries in developing countries to become more sustainable is difficult. how to prevent the same mistakes in developing countries that the Western world made in their development. traditional African house, mud hut, regulates the temperature without extra technology and energy. Look more into the past and what we can use to develop and adapt. Modernize in a sustainable way. Also, learn from biomimicry like the termite houses to use. How do you know that what are you doing is sustainable? The Life cycle approach makes you think about the complete supply chain. This makes us less susceptible to greenwashing. Eco-efficiency increased the amount of emission with the Jevons paradox. the only way for you to know if something is sustainable is if you measure it (Meten=weten) Life cycle analysis is looking at the full picture. Looking at the macro level of the full supply chain of the service. Lefika and Impulse don't believe in offsetting but only for the unavoidable emissions that we can't reduce. Thriving to be the most scientific-based LCA calculations in the world. 80% of the Dutch consumer would opt for a more sustainable solution. Within Impulse they do the Life Cycle Analysis and advice companies how to reduce their emissions. It is not a name-and-shame idea, but a let's do better initiative. More about Lefika Otisitswe: https://www.linkedin.com/in/lefika-otisitswe-159b3a174/ https://useimpulse.com/2021/03/im-pulse-lefika-otisitswe/  https://www.utwente.nl/en/create/news/2020/11/870654/most-entrepreneurial-student-award-2020-lefika-otisitswe https://www.linkedin.com/company/actonimpulse/ Other resources: Inner Development Goals Sustainable Development Goals Met inner development naar detech technologie – Jan Willem de Graaf Geoffrey Supran and Naomi Oreskes of Harvard University have argued that concepts such as carbon footprints "hamstring us, and they put blinders on us, to the systemic nature of the climate crisis and the importance of taking collective action to address the problem" - Wikipedia Carbon footprint Nul afval met positieve psychologie – Elisah Pals Jevons paradox DenimTex en Enkev Solarge - Eerste circulaire zonnepanelen ter wereld uit Nederland – Gerard de Leede Yumeko - Activist die de keten verandert – Rob van den Dool Dutch Climate Systems - Dit heeft grootste impact om klimaatonwrichting te keren – Ton en Arthur Video van het gesprek met Lefika Otisitswe https://youtu.be/e4n4ljBBQU8 Kijk hier https://youtu.be/e4n4ljBBQU8