
Service Design Show
How to Use Your Dreams to Design Services / Courtney Morgan / Ep. #219
Jan 16, 2025
Courtney Morgan, a design strategist and architect, discusses the often-overlooked power of dreams in service design. She encourages using dreams to align with our true selves and foster community empowerment. The conversation reveals how collective dreaming can transform design processes and enhance community engagement. Courtney also emphasizes the necessity of creating safe spaces for dialogue, nurturing curiosity, and allowing all voices to shape visions for the future.
01:07:13
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Quick takeaways
- Design dreaming harnesses subconscious insights, fostering creativity and innovation in the service design process.
- Courtney Morgan advocates for incremental improvements, emphasizing the cumulative impact of 1% advancements for sustainable change.
Deep dives
The Power of Design Dreaming
Design dreaming serves as a vital tool in the creative process, allowing individuals to harness their subconscious insights for innovation. Dreams often provide guidance and inspiration that can enhance design thinking and problem-solving. By exploring and embracing dreams, people may uncover hidden potential and valuable perspectives that can shape their work and life. This idea challenges conventional design approaches and emphasizes the importance of creativity and imagination in service design.
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