Ops I did it again by Out of Pocket

Building Differentiated Patient Experiences | Kerem Ozkay, COO and Ayo Omojola CPO, Carbon Health

14 snips
Feb 29, 2024
In this episode, Kerem Ozkay and Ayo Omojola from Carbon Health share insights on AI tools, patient care strategies, and unique marketing approaches. They discuss tech-enabled healthcare levers, SEO strategies, and AI integration. The guests also explore the impact of tone on patient interactions and the challenges of revenue cycle management. Additionally, they highlight the value of clinicians with diverse skill sets and the importance of effective communication in healthcare initiatives.
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INSIGHT

Patient Acquisition

  • Differentiated patient acquisition is crucial for tech-enabled healthcare services.
  • Focus on acquiring patients for cheaper than incumbents.
ADVICE

Finding White Space

  • Identify whitespace in the market and align operations to acquire patients within that space.
  • Don't solely focus on what current operations can handle.
ANECDOTE

Low-Value Visits

  • Some healthcare providers prioritize low-value visits with low acquisition costs.
  • This underutilizes providers and delays care for complex patients.
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