757 Samantha Diamond: Founder & CEO of Bird&Be

Oct 22, 2025

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On today’s episode, we welcome Samantha Diamond, Founder and CEO of Bird&Be, the modern fertility brand making evidence-backed, inclusive care accessible to both women and men. After facing her own experiences with PCOS and pregnancy loss, Samantha set out to disrupt a dated, gendered industry — creating a brand that merges science, empathy, and accessibility.
Hear how Samantha scaled Bird&Be into an eight-figure, subscription-first business that’s redefining access to fertility care — including reaching thousands of customers in fertility “deserts” across the country. This fall, Bird&Be is expanding into 300+ Ulta Beauty stores, becoming the first fertility brand to bring male-focused products to the beauty aisle.
In this episode, Samantha opens up about how her personal journey inspired Bird&Be, what it takes to build trust in such a sensitive and science-driven category, and how the brand is cutting through misinformation with evidence-based innovation. We also dive into her lessons in leadership, the power of reaching underserved communities, and what’s next as Bird&Be continues to reshape reproductive health for all.
This episode is packed with insights for founders, innovators, and anyone passionate about women’s health, inclusion, and creating change in industries that need it most. Don’t miss it!

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To learn more about Samantha Diamond and Bird&Be:
https://www.birdandbe.com/
https://www.instagram.com/birdbeco
https://www.linkedin.com/company/birdandbe