Notion Podcast First Block: Interview with Varun Anand, Co-Founder of Clay
Jul 22, 2025
Varun Anand, co-founder of Clay, discusses his journey in the world of go-to-market strategies and AI integration. He emphasizes the significance of finding product-market fit through creativity rather than just hard work. Anand shares insights on transitioning from a sales-led to a self-serve model, focusing on customer feedback and innovation. He highlights the role of diverse hiring practices and stresses the importance of maintaining authenticity in entrepreneurship amid the rise of AI. Tune in for valuable tips for startup growth!
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Joining Clay's Early Journey
- Varun joined Clay when it was a horizontal spreadsheet tool with no users after cold-emailing founders.
- He helped pivot focus to go-to-market teams and launched the product on Product Hunt.
Optimize for Insight Discovery
- Focus on discovering unique insights to find product-market fit rather than just working harder.
- Creativity and new ways of thinking unlock the path to success.
Insight Is Key to Product-Market Fit
- Product-market fit depends mostly on unique insight, not time or effort.
- Creativity unlocked by new perspectives is key to finding the right fit.
