The MAFFEO DRINKS Podcast 055 | Georgie Bell | Taste Profile & Storytelling | The Heart Cut
Apr 9, 2024
Georgie Bell, co-founder of The Heart Cut, discusses taste profiles, storytelling, and target occasions in the whiskey industry. They explore the importance of the liquid in building a brand, crafting memorable stories for whiskey, unique occasion strategies for single cask whiskey, innovative whiskey makers, inclusive marketing, and strategic marketing approaches.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Emphasizing the Quality of the Liquid in Building a Spirits Brand
01:38 • 4min
Crafting Memorable Stories for Whiskey and Beer
05:16 • 21min
Crafting a Unique Occasion Strategy for Single Cask Whiskey
26:40 • 4min
Innovative Whiskey Makers and Market Trends
30:17 • 8min
Inclusive Marketing Strategies and Industry Stigmas in Whiskey Branding
38:26 • 3min
Strategic Marketing Approaches and Industry Influence
41:47 • 5min